Spring Sale: Up To 70% Off
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The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% – Ausbury
BUY 2, GET AN EXTRA 10% OFF
BUY 3, GET AN EXTRA 15% OFF
BUY 4, GET AN EXTRA 20% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
4.7/5 | Based on 15k+ Reviews

The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF

Regular price ยฃ35.00 Sale priceยฃ16.50 Save ยฃ18.50
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  • Free shipping in the US
  • 30 day money-back guarantee
  • 48.2k+ happy customers
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Spring Sale Ends Tonight Up To 70% Off

Due to a surge in orders during our Spring Sale, we've capped purchases to protect stock levels. Secure yours before the sale ends tonight.


The First Wireless Bra Engineered to Lift, Separate, and Supportโ€”Without a Single Piece of Metal.

It's that 5 PM ritual: walking through the door and the very first thing you do is rip off your bra, breathing a sigh of relief as you free yourself from the digging underwire and painful red marks.

You've been taught that to get real lift, you have to suffer through the pain of an underwire. The real breakthrough isn't a better wire, but an internal 'Flex-Form' support sling that's molded into the base of the cup to lift and shape your bust from below.

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The FormaCloud Bra is the only wireless bra engineered with this '3D-Lift' technology, designed to give you the stunning lift of an underwire bra with the blissful comfort of a cloud.

This internal sling cradles your breasts, lifting and centering them to create a beautiful, natural shape. Combined with a seamless, buttery-soft fabric that smooths your back and sides, it gives you a flawless silhouette and a feeling of such weightless support, you'll forget you're wearing a bra at all.

Why 10,000+ Women Are Calling This "The Most Comfortable Bra Ever Made"

โœ” A LIFTING SHAPE, WITHOUT THE PAIN - Instead of a rigid metal wire, our 'Flex-Form' support system uses a flexible, molded sling inside each cup. This provides the same uplifting structure as an underwire but moves with your body, so it can never poke, dig, or cause pain.

โœ” A PERFECTLY SMOOTH SILHOUETTE - The extra-wide, seamless band is made from a powerful-yet-soft stretch fabric that smooths the area across your back and under your arms, eliminating the lumps and bulges caused by thin, tight bra bands.

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โœ” STAY COOL AND DRY ALL DAY - The fabric is woven with special cooling areas and a unique nylon material that is highly breathable. This allows for constant airflow, wicking away moisture and keeping you comfortable even on the warmest days.

โœ” A BRA YOU CAN TRULY LIVE IN - Crafted from a buttery-soft, tagless microfiber, the entire bra is designed for 24/7 wear. It's supportive enough for your workday, yet so comfortable, you can wear it lounging, during light yoga, or even while you sleep.

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FAQ:

  • How does it provide support for a fuller bust without an underwire? The magic is in the engineering. The 'Flex-Form' support sling creates an internal shelf that lifts the weight of the bust from below, while the wide, 360-degree smoothing band provides a secure and stable foundation.

  • Does the band roll up or do the straps dig in? No. The extra-wide band is designed to stay firmly in place without rolling, and the wide comfort straps distribute weight evenly to prevent any painful digging into your shoulders.

Specifications:

  • Support: Patented 'Flex-Form' 3D-Lift Technology.

  • Fabric: Seamless, Breathable, & Moisture-Wicking Nylon/Spandex Blend.

  • Features: Back-Smoothing Band, Wide Comfort Straps, Removable Modesty Pads.

PRESS "ADD TO CART" NOW TO GET 50% OFF YOUR FORMACLOUD BRA. THIS OFFER IS AVAILABLE FOR A LIMITED TIME ONLY!

At Ausbury, your satisfaction comes first. Thatโ€™s why we keep you informed every step of the way and offer free shipping with track & trace on every order.

Our customer support team is available daily to answer all your questions.

We take pride in the quality of our products. Thatโ€™s why every order is backed by ourย 30-day money-back guarantee.

If for any reason youโ€™re not fully satisfied, simply return your item within 30 days of delivery and receive a full refund โ€” no questions asked.

Before sending a return, please contact our customer service team at: support@ausbury.co.uk

Profile Picture Mara S. and 48.2k+ others love Ausbury
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Great experience from start to finish
The item arrived exactly as described, and you can tell it's made to last. Highly recommend Ausbury!

Leslie M.
Manchester, UK
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I love shopping with Ausbury!
Their attention to detail and customer care is top-notch. My order arrived on time, beautifully packaged, and the quality is amazing.

Rachel F.
London, UK
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Great quality product
I was skeptical at first, but the product exceeded my expectations. Shipping was quick, and customer service was super helpful. Will definitely order again!

Mandy R.
Swansea, UK
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Trustworthy brand!
I had an issue with my order, and they resolved it immediately. You donโ€™t see customer service like this often. Really happy with my purchase!

Linda H.
Los Angeles, CA
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Bought a gift from Ausbury
and the recipient loved it! The quality is even better than expected, and the whole experience was smooth. Will buy again!

Mathilda C.
Montreal, QC
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Ordering from Ausbury was so easy!
The website is user-friendly, the checkout was smooth, and my order arrived quickly. The quality exceeded my expectationsโ€”definitely shopping here again!

Carla S.
Los Angeles, CA

OUR SPRING SALE ENDS TONIGHT

Every piece on our shelves was chosen the way we've always chosen โ€” slowly, by hand, by people who had to love it first.

5 years ago we made one promise: never sell what we wouldn't wear, use, or live with ourselves. We've never broken it.

So when this leaves our shop and lands in your home, it's not just a dress, or a candle, or a lipstick. It's a small piece of what we built.

Spring sale ends tonight.
โ€” Emily & Mike

Free US shipping

Every order ships free across the US. No minimums, no conditions. Just your dress, on its way to you.

30 days money back guarantee

Shop with confidence. Every order comes with a 30-day money-back guarantee, so you can try us risk-free.

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The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50%
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF
The FormaCloud Bra - The Lift of a Wire, The Comfort of a Cloud - 50% OFF ยฃ35.00ยฃ16.50